Prior Agreement Conditions Prior to work being undertaken by Web Leader, we require assurances from our customers that:
- The customer has not employed the services of any Search Engine Optimisation Company other than Web Leader to work on their website promotion.
- The customer has not employed the services of any Submission Company during the same period of Web Leader providing their search engine optimisation services.
- The customer has not created any duplicate sites, duplicate content or pages, redirects or doorway pages to their website whilst advertising online with Web Leader.
- The customer has not requested or exchanged links with any link farms or undertaken any spamming techniques which may harm the web site's search engine ranking with Google.
Minimum achievement guarantee
Web Leader search engine optimization specialists aim to achieve a Top 10 ranking on Google for all customers agreed key phrases. We would expect to achieve the desired position for your chosen search term within 6 -10 weeks of the optimised pages being uploaded to the customer's website. Due to the Google guidelines Web Leader as an internet marketing company cannot guarantee positions on Google. Although the work Web Leader carries out will benefit search engine positions on search engines other than Google, we consider Google to be the most important search engine and measure the success of a search engine optimisation campaigns by search engine rankings achieved on Google.
Web Leader is an internet marketing company that stress there is no guarantee that once a key phrase has achieved top placement on Google that it will continue to remain in that position throughout the search engine optimisation campaign. Changes in search engine algorithms and new website competition may influence a keyword search engine ranking as time passes. Additionally, new sites and potentially competitor web sites are being optimised and submitted every day to achieve good search engine ranking.
Definition of results
"A Top 10 ranking" means that your selected search term or key phrase will be placed in the first 10 results on Google within 6 -10 weeks of the optimised pages, designed by Web Leader, being uploaded to the customer's website.
Although Google's results are displayed on other search engines e.g. AOL, Yahoo etc, the work that is carried out by Web Leader is solely aimed at increasing visibility and boosting search engine ranking on Google.
Web Leader stress that it is not possible to give any guarantees for any specific result on any search engine, nor can we quantify the level of increased traffic or sales, as a result of the search engine optimisation campaign. Advertising online is an unpredictable market place and Web Leader Ltd can give no guaranteed positioning.
Cancellation of Guarantee Our guarantee will be subject to cancellation should the customer makes any changes to the optimised pages created by Web Leader, without the advice of Web Leader, or does not implement the changes advised by Web Leader in order to improve the search engine positions of the customer's website.
Should any of the above take place then any guarantee in place may be considered null and void at the discretion of Web Leader and the final payment will become immediately due for payment.
Web Leader may make void any contract or agreement should it be discovered that the Customer has participated in any actions considered to be spamming by the search engines whilst advertising online, such as:
- Use of hidden links.
- Links to link-farms, FFA link pages, etc.
- Page redirect or cloaking techniques
- Submission of the site to the search engines, search directories or other websites without the consent of Web Leader.
- Use of automated web site submission software or websites.
- Use of automated reciprocal link programs.
Access to customer website
The Customer must grant the authority to submit the Web Site pages being promoted to Search Engines and directories.
We must have the ability to optimise the structure and content of your web pages. Such changes generally have a minimal visual impact. Web Leader will work directly with you in order to maintain the original look and feel of your website.
The customer must provide Web Leader with log-in information (FTP username and password) to allow us to gain access to your website. Web Leader will maintain confidentiality of log-in information. We recommend that you change all passwords after Web Leader have completed their work.
You must inform your webmaster or anyone else who has access to the Web site that Web Leader are performing Search engine optimisation services on your site.
If your pages are light in content (less than about 150 visible words per page), you have the option to provide additional relevant content for the purpose of enhancing search engine ranking.
You must inform us of any changes made to your website throughout your search engine optimization campaign. Changes made whilst Web Leader are optimizing your site may result in the Cancellation of our Guarantee.
The customer must allow implementation of all search engine optimisation strategies on their website in order for our online advertising campaign to be a success.
Rights of the company
Web Leader Ltd reserves the right to cancel the contract agreement with immediate effect if it believes the material or the Web Site to be obscene, unfair, untrue or otherwise unworthy of inclusion on the internet. The discretion of Web Leader Ltd in this respect will be absolute.
Warranties and Indemnity
The customer must guarantee Web Leader at all times that the material included in the Web Site:
- Is not in breach of the Intellectual Property rights of any third party.
- Is not obscene within the definition of the Obscene Publications Act 1959 or any other relevant provision or statute. Is not in breach of any code or provision of statute or common law or otherwise in force from time to time in relation to Advertising of Goods or Services.
- Contains no element of corporative advertising which is in breach of the Control of Misleading Advertisements (Amendment) Regulations 2000.
- Is not in breach of the Defamation Act 1996 or any other relevant provision or statute.
- Does not contain any misleading price comparison in breach of Consumer Protection Act.
Termination for breach, insolvency or frustration
- Either party may provide written notice to the other to terminate this agreement immediately if one of the following events occurs:
- Either party goes into liquidation or makes any arrangement or composition with its creditors or is otherwise unable to pay its debts within the meaning of Section 123 Insolvency Act 1986.
- Either party's ability to carry out its obligations under this agreement is prevented or substantially interfered with for any reason for a period in excess of three months (whether or not within the control of such party) including without limitation by reason of any regular law decree or any act of state or any other action of a government.
Loss of Service
Web Leader accepts no liability for loss of service, unavailability of files, damage of data, misuse of equipment by other customers, failure of any externally managed equipment or communications devices or other services deemed to be beyond Web Leader's control.
NOTE: YOUR SIGNATURE ON A PRINTED COPY OF THIS AGREEMENT IS NOT REQUIRED IN ORDER FOR THE AGREEMENT TO BE LEGALLY BINDING ON YOU. YOUR USE OF OUR SEARCH ENGINE OPTIMISATION SERVICES SHALL CONSTITUTE A VIRTUAL SIGNATURE, HAVING THE SAME FORCE AND EFFECT AS IF YOU HAD ACTUALLY SIGNED A PRINTED COPY OF THIS CONTRACT AGREEMENT.
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