Internet marketing and Internet promotion encompasses a whole range of approaches, which may be used separately or as part of a comprehensive campaign to market your business on the Internet.

The primary aim of website marketing and website promotion is to generate more sales for your business. Too often businesses will have a website designed for them only to find it really doesn't achieve that much. A website is of very little use to you if no one sees it or if you are not converting your traffic to enquiries and sales.