Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers, and whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are voluntarily adhering to the below SEO Code of Ethics:

• Web Leader will not intentionally do harm to a client
• Web Leader will not intentionally violate any specifically published and enforced rules of search engines or directories
• Web Leader will not intentionally mislead, harm, or offend a consumer
• Web Leader will not falsely represent the content of the client site
• Web Leader will not misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others
• Web Leader will not set unreasonable client expectations
• Web Leader will protect the confidentiality and anonymity of their clients with regards to privileged information and items implying testimonial support for the SEO practitioner
• Web Leader will work to their best ability to increase or retain the rankings of client sites